I recently did an Instagram video about the idea of “professionalism” and how the potentially outdated views we hold about this idea can massively hold us back in business. People loved it and I had lots of private messages from business owners saying that they really related to what I said. So here’s the crux of it all… professionalism is in the eye of the beholder! For a long time when I first started a business I had this idea that I had to look, dress, sound and shoot a c

For me it’s always been really important that my shoots are relaxed and natural, that’s why I decided to shoot almost exclusively outdoors. Not all kids are comfortable with the constraints of being inside feeling like they’re forced to smile. On the other hand pretty much all kids love being outside, running around and feeling free. This is the feeling I capture in my shoots and being out in nature makes this so much easier for not just me but the families I photograph too.